![]() Originally scheduled to launch on June 23, NetEase's explanation for the delay was in order to address a variety of technical issues impacting the game's performance. ![]() Activision Blizzard, which is publishing the game outside of China, said it would not be releasing the game in the Netherlands or Belgium because of those countries' restrictions on loot boxes.ĭiablo Immortal launched June 2, and has already generated more than $24 million in consumer spending, according to market intelligence tool Appmagic.This past week NetEase, Blizzard's partner in China for localized publishing, officially delayed the release of Diablo Immortal. NetEase representatives did not respond to Reuters' request for comment.Ĭhina isn't the only market where Diablo Immortal has run into issues. The delay also comes shortly after the Diablo Immortal account on Chinese social media site Weibo was banned from making new posts for "violation of related laws and regulations," according to the South China Morning Post. While regulators had already approved the game for launch and NetEase had collected 15 million pre-registrations, the company said over the weekend it would not make its planned Thursday debut, citing a need for gameplay improvements and "multiple optimization adjustments." Diablo Immortal has been delayed in China just days before its planned release date, Reuters reports.
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